![]() ![]() It refers to the original foundries that created solid metal and wood typefaces for letterpress printers back in the day. What is a foundry? The name for a design studio that specializes in creating fonts.Recently, the team over at the Monotype foundry released a revamp of the old classic, calling it Helvetica Now. It’s a go-to for designers and brands around the world thanks to its simple, clean appearance, making it versatile across print and digital platforms. Helvetica is one of the most iconic fonts ever created. Here are a few of our favorite geometric sans fonts that will dominate font trends in 2020. These are clean, utilitarian fonts that work well in both print and digital mediums, making them insanely popular with, well… pretty much everyone. If the internet had its own handwriting, it would be a geometric sans. You’ll notice checkpoints along the way where we’ve demystified some of the font and design jargon you find out there. Let’s take a look at the font trends that will define the next year, and learn from the best about how to choose fonts for your logo and brand identity as a whole. Still, when it comes to the demands of branding, the geometric sans serif is undoubtedly a workhorse, and it’s likely to remain the popular choice for some time yet.” “It’s likely that we’ll see brands rebelling against design trends and embracing more quirky alternatives to the geometric sans. ![]()
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